Sunday, November 12, 2006

Please, Don't Make It So Easy

The state of Mississippi has a cute new PR campaign -- Mississippi Believe It! -- in which they take some of the stereotypes about the state and turn them neatly on their heads.

One poster, for example, has the headline "Yes, we can read. A few of us can even write." and features portraits of 12 celebrated Mississippi writers. Another reads "Yes, we wear shoes. A few of us even wear cleats."

That's a great idea, and well executed, except when it comes to the "title" element of the Mississippi Believe It! web site, which reads: "Facts about Mississippi Business, Medicine, Entertainers, Writers, Musicians, Atheletes, Arts, Healthcare, Generousity and People."

Atheletes? Generousity?

Maybe they should trade one of those writers for a proof-reader or two.

UPDATE: As of late Monday morning, the typos are fixed. Mississippi: They're quick!

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