Thursday, May 19, 2005

Know Your Market

Know Your Market
Originally uploaded by mmahaffie.
Sometimes I wonder what we're designing towards.

Based on this sign -- "Luxury 2 Car Villa Homes with Basement" -- the market for this new housing development is going to be . . . cars.

Cars that live as couples. Cars that like basements. Cars that want that little European flair that you get when you call it a "Villa."

I've seen similar advertising for other new developments around Delaware. I've seen town homes whose most prominent curbside feature is their garages.

Car culture, indeed.

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